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The Ecosystem

One Ecosystem. Endless Possibilities.

Every node below was built to stand on its own, with its own name, audience, and reason for existing. Each one is a working part of how Quiet Revolt Media Group actually functions: the production engine, the distribution network, the creative studio, the intelligence layer, collaborators in everything the group builds. What each one earns, it puts back into the same system. This is the ecosystem as it stands today: it's built to grow, with new nodes, technologies, and capabilities added as the group expands.

The Parts of the Ecosystem

Save Your Day Films

Production and IP engine

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SYDF is the production and distribution engine of Quiet Revolt Media Group, an award-winning media company building original content for global platforms including Samsung, LG, Apple, Roku, Plex, BBC, and Netflix. The team develops, produces, and distributes premium content while retaining ownership of every project, so each series becomes a lasting asset rather than a licensed-away one-off, with a 2.2x average revenue-to-production return across the portfolio.

Stephen Friedman

Lead

Stephen Friedman

Stephen Friedman is the Founder of Quiet Revolt and Co-Founder of Save Your Day Films, an award-winning production company specialising in original television, film, and branded content. Over the past fifteen years, Stephen has created, produced, and sold content for leading global broadcasters and platforms including HBO, National Geographic, Fox Networks, MTV, and Insight TV. His work has taken him to more than 100 countries, producing stories that explore culture, travel, adventure, and human connection. Before entering television, Stephen competed professionally on the World Surf Tour, an experience that shaped his entrepreneurial mindset and lifelong passion for exploration. Today, through Quiet Revolt, he focuses on building media brands, developing original intellectual property, and creating innovative partnerships that connect storytelling, audiences, and commerce in new ways.

Aniko Michnya-Baillie

Lead

Aniko Michnya-Baillie

Aniko Michnya-Baillie is Co-Founder and Executive Producer of Save Your Day Films, with over 20 years of international experience in television, media and business development. She has produced original formats and documentaries for global broadcasters and streaming platforms, including the Telly Award-winning Chasing the Sun, alongside credits for Insight TV. Her career spans broadcaster negotiations, sponsorship partnerships and international IP development, having lived and worked across 14 countries. She also founded Noor Sanctuary, a holistic wellness practice.

Gen TV

Gen Z distribution network, launching soon

Coming soon

Gen TV is Quiet Revolt Media Group's Gen Z distribution network and content brand, delivering premium originals, creator culture, travel, food, music, and live experiences to students through exclusive university partnerships across 130+ UK institutions. It combines FAST distribution with campus activations and creator partnerships to reach the most exploration-hungry generation alive, authentically and without algorithm fatigue.

Stephen Friedman

Lead

Stephen Friedman

Stephen Friedman is the Founder of Gen TV, part of Quiet Revolt Media Group, and Co-Founder of Save Your Day Films, an award-winning production company specialising in original television, film, and branded content. Over the past fifteen years, Stephen has created, produced, and sold content for leading global broadcasters and platforms including HBO, National Geographic, Fox Networks, MTV, and Insight TV. His work has taken him to more than 100 countries, producing stories that explore culture, travel, adventure, and human connection. Before entering television, Stephen competed professionally on the World Surf Tour, an experience that shaped his entrepreneurial mindset and lifelong passion for exploration. Today, through Quiet Revolt, he focuses on building media brands, developing original intellectual property, and creating innovative partnerships that connect storytelling, audiences, and commerce in new ways.

MAPPA

The Discovery Graph: QRMG's proprietary intelligence platform

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MAPPA builds and owns the Discovery Graph, a continuously expanding, proprietary intelligence platform that maps how exploration intent moves through the world. Structured signals from content engagement, audience behaviour, campus activations, partner integrations and future commerce interactions feed the graph, powering applications such as Destination Intelligence, Attribution, Trip Explorer and AI-driven discovery experiences. MAPPA captures how inspiration becomes intent, providing destinations, brands, media companies and partners with actionable intelligence that becomes more valuable with every interaction.

Ian Sharpe

Lead

Ian Sharpe

Ian Sharpe has spent more than 25 years building and scaling media and technology businesses across television, streaming, FAST and interactive platforms. As CEO of Azubu, he rebuilt and scaled a global esports streaming platform to more than 12.5 million monthly active users. He later founded Promethean, creating an interactive television platform that generated approximately US$12 million in revenue through telecommunications partnerships while pioneering synchronised second-screen experiences. Most recently, he led the acquisition of and built the media division behind a global travel media ecosystem reaching hundreds of millions of households. Ian founded MAPPA to create the Discovery Graph, transforming audience behaviour into commercial intelligence for the travel industry.

Thrum Studio

Creative strategy and brand design

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Thrum Studio is the creative and branding arm of Quiet Revolt Media Group, building the visual identities, creative systems, and brand languages that give every entity in the group, and clients beyond it, a distinct presence in the world. Working as a collective across identity, digital collateral, print, and packaging and product development, the studio pairs strategic thinking with hands-on craft to build brand systems made to last, not trend.

Tracy Shaw

Lead

Tracy Shaw

Tracy Shaw is Founder and First Chair of Thrum Studio. With 30 years across fashion, design, trend forecasting, and creative leadership, Tracy founded Forcefield Studio in 2015 and, in 2025, shifted its focus fully to strategy, coaching, and creative facilitation. She now leads Thrum Studio, Quiet Revolt Media Group's creative and branding arm, blending strategic thinking with coaching methodology to help brands and teams grow with clarity and purpose.

Misfit Originals

Original series for global audiences

In development

Misfit Originals is the cultural content label developing and producing original television series for global distribution, telling stories about people and places that don't fit the expected frame. The current slate, including Borderless Table, Beyond The Known, Origins of Dance, Bad Tourist, Eco Luxe, and Tree Box / Model Kitchen, is distributed globally through Save Your Day Films' infrastructure with a projected 2x to 3x return.

Stephen Friedman

Lead

Stephen Friedman

Stephen Friedman is the Founder of Misfit Originals, part of Quiet Revolt Media Group, and Co-Founder of Save Your Day Films, an award-winning production company specialising in original television, film, and branded content. Over the past fifteen years, Stephen has created, produced, and sold content for leading global broadcasters and platforms including HBO, National Geographic, Fox Networks, MTV, and Insight TV. His work has taken him to more than 100 countries, producing stories that explore culture, travel, adventure, and human connection. Before entering television, Stephen competed professionally on the World Surf Tour, an experience that shaped his entrepreneurial mindset and lifelong passion for exploration. Today, through Quiet Revolt, he focuses on building media brands, developing original intellectual property, and creating innovative partnerships that connect storytelling, audiences, and commerce in new ways.

Transmission Room

Direct audience, community, and live experiences

In development

Transmission Room is Quiet Revolt Media Group's direct-to-audience business: building community and culture across social channels, and running live activations and in-person experiences, including on Gen TV's university network, through its Transmission Events function. One business, both sides of direct audience engagement, creating fast, human, culturally present engagement that deepens audience connection well beyond a passive view or scroll.

Adrian Day

Lead, Transmission Room

Adrian Day

Adrian Day is a writer, creative strategist and brand consultant with more than 25 years of experience across social media, marketing, action sports, fashion, retail, distribution and contemporary culture. He has worked across a range of roles for brands including Vans, Nike and Dickies, as well as launching numerous solo projects. At Transmission Room, he focuses on social strategy, original content formats, cultural partnerships and creative rollouts. His guiding belief is that brands should contribute something meaningful and authentic to the world, rather than simply compete for attention within it.

Braeden Riehl

Lead, Transmission Events

Braeden Riehl

Braeden Riehl is a filmmaker, photographer, and marketing professional with more than a decade of experience creating compelling visual content. He has partnered with globally recognised brands, artists, and organisations, delivering campaigns that have generated millions of impressions and meaningful audience engagement across diverse industries. His portfolio includes brands such as Lamborghini, Curiocity Group Canada, and the Galway International Arts Festival. Known for his distinctive, scroll-stopping creative style, Braeden helps brands build authentic connections, strengthen their market presence, and drive lasting business growth through impactful visual storytelling.

Hive Recording Studio

Music, sound, and score production; studio design

In development

Hive Recording Studio is Quiet Revolt Media Group's music and sound production studio, creating original scores, sound design, and music for content across the group and Save Your Day Films, alongside a dedicated pipeline for Gen TV's live music programming. Built as a growing network of studios around the world, Hive begins at its original project studio in Hoboken, NJ. Sound and music are built into production from the start, precise and atmospheric, becoming an owned asset like everything else the group creates.

Milo Venter

Lead

Milo Venter

Milo Venter is a music producer, composer, and educator with more than a decade of work across commercial advertising, film, television, and independent artist production. He has recorded as an artist at some of the country's top studios and founded Artifact Audio, composing and licensing original music for clients including Verizon, the NBA, The New York Times, and Dove, with film and television credits reaching 3M+ combined views. He designed and built his own professional project recording studio from the ground up and operates it as a creative community grounded in mentorship, collaboration, and helping artists reach their potential.

Partners

The nodes build it.
The partners extend it.

Alongside the seven nodes sits a directory of companies that each bring a specialism and an authority that compounds into the system, both ways.